Into The Blue has been helping people create unforgettable memories since 1996 — with experience days and gift vouchers that turn birthdays, anniversaries and “just because” moments into something truly special. From flying and driving to spa days, food and drink, days out and short breaks, there’s something for every kind of adventure (and every kind of budget).

With proud roots and a long-standing connection to Biggin Hill, the business was inspired by the excitement of the famous Biggin Hill Air Fair and founded on a simple idea: people don’t just want to watch incredible experiences — they want to take part.

Today, Into The Blue offers 4,000+ experiences through a trusted network of hundreds of UK suppliers, with a customer-first approach built on fairness, reliability and friendly support when it’s needed.

In November 2025, Into The Blue was acquired by Tom Redpath, Dan Mountain and Smartbox Group, bringing together a team with deep expertise in experience gifting, customer service excellence, brand building and scalable growth. Smartbox Group adds extensive experience in the European experiences marketplace, with strengths in technology, marketing and customer experience.

While the ownership has evolved, the heart of Into The Blue remains the same: a people-first culture, strong supplier relationships, and a commitment to making it easy to give (and enjoy) brilliant days out. With exciting growth plans ahead, the focus is on expanding the range, investing in service and delivering even more choice, value and unforgettable moments for customers.